I'd never heard of the Canadian duo Sons of Maxwell, but I am betting that you will soon, if you haven't already. While they were touring the United States, United airlines trashed one of their guitars, a 3500.00 Taylor. After trying for a year to get recompense, Dave Caroll gave up and went after United in the public sphere. Within a week of unleashing his youtube video, United agreed to replace his guitar. Funny how that works.